How to do a good job in 2 hours, website SEO optimization
I appreciate this article, clear, easy to grasp, the first edition of the translation of serps (http://www.serps.cn/) see (thanks to his share), this combination of personal opinion and, to do some added, are summarized as follows:
How good 2 hours to optimize a Web site? You can start from the beginning testing three aspects:
a, Home; b, station; c, outside the station
Test list:
a1: Home - domain name (www.domain.com)
1, redirects and canonicalization issues (http://www.liushen.net/post/28.html) status check
2, select the preferred domain: www.domain.com or domain.com
3 Redirect domain.com / (index | main). (Html | htm | php | cfm | asp) to domain.com
. Htaccess writing reference (limited to the apache server redirection):
Redirect domain.com to www.domain.com
RewriteEngine on
rewritecond% {http_host} ^ domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/ $ 1 [r = 301, nc]
www.domain.com / index.html redirect to www.domain.com
RewriteCond% {THE_REQUEST} ^[^/]*/ index \. Html [NC]
RewriteRule. / [R = 301, L]
www.domain.com / index.php to redirect to www.domain.com
RewriteCond% {THE_REQUEST} ^[^/]*/ index \. Php [NC]
RewriteRule. / [R = 301, L]
a2: Home - Navigation Bar
Check whether the graphics section navigation, drop-down menu, js code, flash, etc., text links are the best.
a3: Home - Content
1, page contains how much text content? Of course, the better
2, check the home page keyword density: http://www.ranks.nl/tools/spider.html
3, whether to use the h2 tag and bold fonts, etc. (on the reasonable use of the words)
4, at least a html or xml site map site map, both are better
5, press ctrl + A (Select All) to see if there is no hidden text
6, using the SEO Browser (http://www.seo-browser.com/), enter your site, ensure that all content can be simulated spider crawling
b1: station-meta tag
1, check whether it is reasonable to include title keyword
If the brands, suggested: Brand | keyword 1, keyword 2
On the contrary, it is recommended: keyword 1, keyword 2 | brands
2, check whether a reasonable description keywords, and smooth and engaging read, he should be able to more accurately describe the contents of the current page.
3, check whether it is reasonable to include keywords keyword ,5-10, not too much nor too little.
4, each page's title, description, keywords do not repeat
b2:-url standardized station
1, check the url of the format, the dynamic url is not very good, especially those containing too many parameters, try to rewrite using mod_rewrite, but not easy too long url, google search results page will cut off the url is too long.
2, url can contain keywords, and a hyphen (-) separated.
3, in the url format, the hyphen (-) than underscore (_) better
4, url contains the keywords to be matched with the page content.
b3: Site - Background statistics
1, install the entire station to ensure statistical tools, such as: google analytics, google webmaster (Google Webmaster)
b4: Site - Internal Links
1, set the keyword in the anchor text
2, add title tags and links into the keyword.
3, anchor text, title tag to be linked with the main contents page interrelated.
4, to ensure that the whole point of the link structure of the virtuous circle, and not to fall into an infinite loop or a dead end (no link pages)
5, with XENU (http://home.snafu.de/tilman/xenulink.html) checkpoints within the error link, modify or delete.
b5: Station-nofollow
1, nofollow "Contact Us, Privacy Policy, the registration page" and other useless on top of the page
2, nofollow use of reference: http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=96569
3, zac and national level debate on nofollow, reference: http://www.semyj.com/archives/104
b6: Station-robots.txt
1, if no robots.txt, quickly fill one, on the root directory
2, consider what is not conducive to ranking or do not want to open, shielding
3, to ensure that writing specifications, reference: http://www.google.com/robots.txt
What is robots.txt?
Baidu said: http://www.baidu.com/search/robots.html
Google said: http://www.google.cn/support/webmasters/bin/search.py?ctx=cn:searchbox&query=robots&temp_query=robots
b7: Site - duplicate content (page)
1, to ensure that stations do not duplicate content (page)
2, to ensure that the content of other sites and do not be too similar to the test tool: http://www.buysheepuggs.com/ & Search "page similarity."
b8: station-pdf file
1, look at which files can google indexing: http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=35287
2, if the site contains such a file, remember to do something specific for file optimization. (Optimization Tips: http://sem80.com/blog/seo/PDF-YouHua.html)
b9: Site - Pictures
Add alt tags to images, and keywords to help picture in picture search engine rankings.
c1: outside the station - included
In the major search engines site, check the Web site included the situation.
c2: outside the station - the reverse link
Through Google or yahoo webmaster tools check, and regularly check the link.
http://www.buysheepuggs.com/classic-mini-ugg-boots-c-5.html
How good 2 hours to optimize a Web site? You can start from the beginning testing three aspects:
a, Home; b, station; c, outside the station
Test list:
a1: Home - domain name (www.domain.com)
1, redirects and canonicalization issues (http://www.liushen.net/post/28.html) status check
2, select the preferred domain: www.domain.com or domain.com
3 Redirect domain.com / (index | main). (Html | htm | php | cfm | asp) to domain.com
. Htaccess writing reference (limited to the apache server redirection):
Redirect domain.com to www.domain.com
RewriteEngine on
rewritecond% {http_host} ^ domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/ $ 1 [r = 301, nc]
www.domain.com / index.html redirect to www.domain.com
RewriteCond% {THE_REQUEST} ^[^/]*/ index \. Html [NC]
RewriteRule. / [R = 301, L]
www.domain.com / index.php to redirect to www.domain.com
RewriteCond% {THE_REQUEST} ^[^/]*/ index \. Php [NC]
RewriteRule. / [R = 301, L]
a2: Home - Navigation Bar
Check whether the graphics section navigation, drop-down menu, js code, flash, etc., text links are the best.
a3: Home - Content
1, page contains how much text content? Of course, the better
2, check the home page keyword density: http://www.ranks.nl/tools/spider.html
3, whether to use the h2 tag and bold fonts, etc. (on the reasonable use of the words)
4, at least a html or xml site map site map, both are better
5, press ctrl + A (Select All) to see if there is no hidden text
6, using the SEO Browser (http://www.seo-browser.com/), enter your site, ensure that all content can be simulated spider crawling
b1: station-meta tag
1, check whether it is reasonable to include title keyword
If the brands, suggested: Brand | keyword 1, keyword 2
On the contrary, it is recommended: keyword 1, keyword 2 | brands
2, check whether a reasonable description keywords, and smooth and engaging read, he should be able to more accurately describe the contents of the current page.
3, check whether it is reasonable to include keywords keyword ,5-10, not too much nor too little.
4, each page's title, description, keywords do not repeat
b2:-url standardized station
1, check the url of the format, the dynamic url is not very good, especially those containing too many parameters, try to rewrite using mod_rewrite, but not easy too long url, google search results page will cut off the url is too long.
2, url can contain keywords, and a hyphen (-) separated.
3, in the url format, the hyphen (-) than underscore (_) better
4, url contains the keywords to be matched with the page content.
b3: Site - Background statistics
1, install the entire station to ensure statistical tools, such as: google analytics, google webmaster (Google Webmaster)
b4: Site - Internal Links
1, set the keyword in the anchor text
2, add title tags and links into the keyword.
3, anchor text, title tag to be linked with the main contents page interrelated.
4, to ensure that the whole point of the link structure of the virtuous circle, and not to fall into an infinite loop or a dead end (no link pages)
5, with XENU (http://home.snafu.de/tilman/xenulink.html) checkpoints within the error link, modify or delete.
b5: Station-nofollow
1, nofollow "Contact Us, Privacy Policy, the registration page" and other useless on top of the page
2, nofollow use of reference: http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=96569
3, zac and national level debate on nofollow, reference: http://www.semyj.com/archives/104
b6: Station-robots.txt
1, if no robots.txt, quickly fill one, on the root directory
2, consider what is not conducive to ranking or do not want to open, shielding
3, to ensure that writing specifications, reference: http://www.google.com/robots.txt
What is robots.txt?
Baidu said: http://www.baidu.com/search/robots.html
Google said: http://www.google.cn/support/webmasters/bin/search.py?ctx=cn:searchbox&query=robots&temp_query=robots
b7: Site - duplicate content (page)
1, to ensure that stations do not duplicate content (page)
2, to ensure that the content of other sites and do not be too similar to the test tool: http://www.buysheepuggs.com/ & Search "page similarity."
b8: station-pdf file
1, look at which files can google indexing: http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=35287
2, if the site contains such a file, remember to do something specific for file optimization. (Optimization Tips: http://sem80.com/blog/seo/PDF-YouHua.html)
b9: Site - Pictures
Add alt tags to images, and keywords to help picture in picture search engine rankings.
c1: outside the station - included
In the major search engines site, check the Web site included the situation.
c2: outside the station - the reverse link
Through Google or yahoo webmaster tools check, and regularly check the link.
http://www.buysheepuggs.com/classic-mini-ugg-boots-c-5.html
juice0001 - 23. Sep, 09:07
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